I am currently working with SOHO as their fractional CMO. This means that I offer marketing plans to the CEO that contain pathways to accomplishing their quarterly business goals and I implement them upon approval.
Leading the marketing program
I have been working with SOHO Solutions as a partner on their client projects for many years. The founder and CEO is ready to scale the business to the next level and in order to do that, they need a good marketing plan.
We started by reviewing and revamping their customer personas and base brand assets, then we designed and built a new website with well-researched SEO sales copy.
Our next phase will involve a custom marketing mix that we analyze and review to ensure it is meeting our KPIs.
Welcome to Callia Media Websites and Marketing, owned and operated by Andrea Butterworth since 2012.